The most common signs of ageing skin include wrinkles, fine lines, sagging skin, hyperpigmentation, and dry skin.

Ageing skin is caused by a combination of factors, including:

• Natural ageing: As we age, our bodies produce less collagen and elastin, which are the proteins that give skin its structure and elasticity. This can lead to wrinkles, fine lines, and sagging skin.
• Sun damage: Sun exposure is one of the leading causes of premature ageing skin. The sun’s ultraviolet (UV) rays can damage collagen and elastin, as well as DNA.
• Smoking: Smoking damages collagen and elastin, which can lead to premature ageing skin.
• Dehydration: Dry skin is more likely to develop wrinkles and fine lines.
• Poor diet: A diet that is low in nutrients and high in processed foods can contribute to ageing skin.

There are a number of things you can do to prevent ageing skin, including:

• Wear sunscreen every day: Sunscreen is the most important thing you can do to protect your skin from the sun’s harmful UV rays. Choose a sunscreen with an SPF of 30 or higher and apply it liberally to all exposed skin, including your face, neck, and ears.
• Avoid smoking: Smoking damages collagen and elastin, which can lead to premature ageing skin.
• Eat a healthy diet: A healthy diet provides your skin with the nutrients it needs to stay healthy and youthful. Eat plenty of fruits, vegetables, and whole grains.
• Stay hydrated: Drinking plenty of water helps to keep your skin hydrated and plump.
• Use a moisturiser: Moisturising your skin helps to keep it hydrated and protected. Look for a moisturiser that contains hyaluronic acid and ceramides.